how might we…
…align marketing, strategy, and execution teams around a unified vision based on customer experience?
2019
Herman Miller
digital experience vision
Herman Miller’s digital transformation kicked off with its re-organization in 2018 and the digital team needed a future to point to.
I led a team of UX practitioners in a series of workshops and exercises to define our 5-year digital experience vision, prioritized user groups, experience promises, and “envisionments” of how we might make good on those promises.
my responsibilities
Project Management
Existing Documentation Research
UX Strategy
Top Job Workshops
Stakeholder / User Group Mapping
Experience Vision Definition
Experience Promise Definition
Evangelism of Vision
Activation of Vision in UX Artifacts
my team
Eric Ishii-Eckhardt, Director of Digital Design
Jeremy Abrahams, Manager of UX Research
Ryan Ganss, Manager of UI Design
Caraline Brandonisio, Product Designer
solution
A clearly stated, memorable vision statement used to kick off all new work, every meeting, every design review.
